I recently read a great article in Freelance Switch called The 7 Principles That Should Underpin Any Successful Online Business. There’s nothing groundbreaking in any of the advice offered, but it’s worth taking a few minutes to read through it
Like I’ve said before, if you manage a website, you need to integrate with Google. A great starting point for entrepreneurs and new marketers is Google’s Webmaster Academy. It’s an online training program that incorporates video to provide you with
I recently blogged about a conversation I had with an old friend. He owns a small service company in the health care industry. With skepticism in his voice, he asked me whether or not I thought he should add a
I specialize in marketing consulting for entrepreneurs and small businesses. Over the past couple of years, I’ve seen quite a few people in their late 40s and early 50s walk away from their safe and reliable, but limited, career paths.
The ubiquity of smartphones has resulted in a new phenomenon in commerce, the act of “showrooming” a product at a brick-and-mortar store before buying online. In one of the starkest signs yet that chain stores fear a new twist in
I’ve been blogging for almost ten years on various platforms. I taught myself HTML and CSS out of sheer curiosity and bouts of frustration. I settled on WordPress as my favorite content management system a few years ago and have
The world has enough self-styled social media “savants” and SEO “gurus.” Some of them offer solid, sometimes prescient advice, but the majority are little more than substitutable preachers in the church of buzzword worship. What’s often missing is practical, strategic