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Strategic Marketing Solutions
Strategic marketing advice for people who are relatively new to the game.
The ubiquity of smartphones has resulted in a new phenomenon in commerce, the act of “showrooming” a product at a brick-and-mortar store before buying online. In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting “showrooming”—thatRead more
I was talking to a few clients on a conference call the other day. I was helping them get their site integrated with Google services and optimize their copy for search crawls. As I was running through various tools like Bit.ly and Google’s Keyword Tool and URL Builder, I couldRead more
Here’s a great piece on what happens when people’s idealistic expectations about online marketing are put to the test in the real world: 5 Harsh Realities of Making a Living Online These are the points that most people don’t seem to understand. Compete…or die Traffic is never truly free You’reRead more
Your website is the virtual ambassador for your brand. It may be a storefront, an engagement platform, or a mere informational portal, but it’s meant to attract users. The best way to have your users bounce away is by annoying them. Web 2.0 has seen the demise of most ofRead more
In a meeting a few days ago, I was talking about facebook’s implementation of the timeline format for brand pages. A colleague asked if I could direct her to a few resources where she could stay up-to-date with the ever-evolving trends in social media and strategic marketing. I thought I’dRead more
Every few years, I brush up on all of the non-fiction/non-biography books that people have been talking about. I like to let the market filter the lasting hits from the passing fads. In the past year, I’ve gone through lots of titles, some good and some not so good. IRead more
Google integration is a service I offer to business owners. It’s something they can do themselves, and I usually recommend that they at least try before contracting with me, but they usually just pay me to do it because of my experience. They’re juggling sales and services and just wantRead more
I was emailing back and forth with a client the other day. I won’t get into his particular situation, but he was experiencing the same frustration with early search engine rankings that all new website owners feel. It’s very common and it’s understandable. You get the ball rolling, invest inRead more
Everybody talks about how Apple and Google are driving the future of technology, and in a way there are. They’re hip brands that fashion-conscious technophiles want to associate with. But let’s not pretend there’s parity in the marketplace, especially when it comes to business practices. Microsoft is still the giantRead more
The Oatmeal has a great comic called 8 Websites You Need To Stop Building. I have to admit that it’s pretty accurate. This was my favorite:
My job involves staying up to date with social media trends. As part of that effort, I keep a Hobby Blog. It’s mostly a public scrapbook for my friends and family. I also keep a travelogue of my outdoor adventures at C.C. Hikes.
