I typically work with entrepreneurs, start-ups, and small businesses that are looking to manage their growth. I do this to keep projects short and my workload relatively light. I exclusively use open-source platforms, so you’re really only paying for my time and my expertise.
I know how frustrating it can be trying to understand what you really need to do now versus later, exactly where to start, and what’s a fair price to pay for services. I don’t bury requisite fees only to reveal them halfway through the process. I’m upfront with what I think it will take from both of us to get the job done right.
Most of my clients like to shop around before they make a decision, so here are my base rates. These numbers are subject to change depending on the scope of the project and the participation level of the client.
Strategic marketing review
$50 per hour
You gather all of your marketing materials, press releases, web copy, and other relevant promotional materials and give them to me. We’ll discuss where you’d like to be in a few years, where you are now, and what needs to happen in the meantime to reach your goals. I’ll help you identify your company’s key features, benefits, and advantages from an independent perspective, and develop cost-effective messaging that better conveys those selling points. We’ll review your overall marketing plan and implement ways to better measure performance moving forward.
After a cursory interview with you regarding your business plan and goals, I’ll analyze your website for effectiveness—for human eyes and search engines alike. I’ll review your web copy to ensure that your message is straight-forward to the independent reader, that the flow of the site translates to leads, and that your text is optimized around your key words. I’ll implement those changes and then I’ll show you how to incorporate best practices as a matter of habit moving forward. The price will vary depending on the size and age of the website.
This is a starting figure. Depending on what you want your website to do, the cost could be significantly higher. There’s really no way to estimate the time and effort it will take until we talk about what you have in mind. You don’t need to have a technical knowledge about websites for us to develop a plan. You only need to have a plan for your business, and I can help integrate your new website into that plan. I should add that I develop exclusively with WordPress, an open-source content management system that makes up ¼ of the internet.
Get a free consultation
Contact me for more information. Let me know what you have in mind and we’ll see if my services are a good fit. Even if I’m not the best fit for your needs, I can probably point you in the right direction with one phone call.