I typically work with entrepreneurs, start-ups, and small businesses that are looking to manage their growth. I do this to keep projects short and my workload relatively light. I exclusively use open-source platforms, so you’re really only paying for my time and my expertise.
I know how frustrating it can be trying to understand what you really need to do now versus later, exactly where to start, and what’s a fair price to pay for services. I don’t bury requisite fees only to reveal them halfway through the process. I’m upfront with what I think it will take from both of us to get the job done right.
Most of my clients like to shop around before they make a decision, so here are my base rates. These numbers are subject to change depending on the scope of the project and the participation level of the client.
Strategic marketing review
$50 per hour
You gather all of your marketing materials, press releases, web copy, and other relevant promotional materials and give them to me. We’ll discuss where you’d like to be in a few years, where you are now, and what needs to happen in the meantime to reach your goals. I’ll help you identify your company’s key features, benefits, and advantages from an independent perspective, and develop cost-effective messaging that better conveys those selling points. We’ll review your overall marketing plan and implement ways to better measure performance moving forward.
After a cursory interview with you regarding your business plan and goals, I’ll analyze the efficacy of your website—for human eyes and search engines alike. I’ll review your website build, layout, and copy to ensure that your message is straight-forward to the independent reader, that the flow of the site translates to leads, and that your text is optimized around your key words. I’ll provide you with a punch list of changes to implement, and I’ll recommend some best practices to incorporate in the future. The price will vary depending on the size, age, and platform of the website. If you decide to hire me to update/redesign your website, this fee will be waived.
This is a starting figure. Depending on what you want your website to do, the cost could be slightly or significantly higher. There’s really no way to estimate the time and effort it will take until we talk about what we’re working with and what you have in mind for the future. You don’t need to have any technical knowledge about websites for us to develop a plan. You only need to have a plan for your business, and I can help integrate your new website into that plan. I should add that I develop exclusively with WordPress, an open-source content management system that makes up ¼ of the Internet.
Get a free consultation
Contact me for more information. Let me know what you have in mind and we’ll see if my services are a good fit for your needs.