I see people all the time who think of their website as a sunk cost rather than a lead/sales converter. They want to redesign it every few years as if making it prettier will make it more productive. If you aren’t identifying missed opportunities and optimizing for better search rankings, then your situation isn’t likely to improve.
How does a website audit work?
After a cursory interview with you regarding your business plan and goals, I’ll use several independent tools to analyze your website for effectiveness. I’ll review your web copy to ensure that your message is straight-forward and easy to understand to the independent reader, that the flow of the site translates to leads/sales, and that your text is optimized for search engine crawls. I’ll give you the results of my research and you can decide how and when to make the necessary changes.
What is SEO?
SEO stands for search engine optimization. It’s a buzzword that gets bandied about with other initialisms and acronyms like SERP (search engine page ranking) and SEM (search engine marketing). My website audit results in suggestions that will improve the readability of your copy, your site’s search ranking, and your click-trough rates. But it’s not enough just to have good website copy and unique keywords/meta anymore. You need to integrate with Google’s services. If you don’t exist on Google, you don’t exist to 60% of consumers. Google integration is paramount from a SEO standpoint and I can help you do it right.
Get a free consultation
Contact me for more information. Let me know what you have in mind and we’ll see if my services are a good fit. Even if I’m not your man, I can probably point you in the right direction.