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Strategic Marketing Solutions
I am a strategic marketer by trade with a specialization in digital communications. I do some entrepreneur/small business consulting on the side with a focus on web development, market penetration, and growth. My lack of overhead translates into cost savings for you at exactly the time you should be investing in yourself.
Do you know about best practices for new websites? Do you know what price is fair? I can help you understand how to integrate a website with your current strategy. Even if I’m not the best fit for your needs, I can point you in the right direction.
Is your website as effective as you hoped? Are you using your traffic data to improve your customers’ experience? If you aren’t identifying missed opportunities and optimizing for better search rankings, then your situation isn’t likely to improve.
Is your marketing straight-forward? Does your message speak of your own strengths or to your customers’ needs? Is your strategy coordinated and integrated? Enough with being reactive to the market. I can help you to be proactive.
Whenever I get good questions form clients, I like to clear up the confusion on my blog. That way, all of my clients can benefit.
I just ran across a good article titled 9 website trends that need to disappear. In it, the writer mentions the following annoying features: Pop-up boxes before you start reading Horizontal scroll website Infinite scroll with a footer Slideshows (dividing articles and lists into several pages) Interstitials (pages that load—usuallyRead more
I recently read a great article in Freelance Switch called The 7 Principles That Should Underpin Any Successful Online Business. There’s nothing groundbreaking in any of the advice offered, but it’s worth taking a few minutes to read through it all and remind yourself what the majority of your timeRead more
