Marketing Strategy Audit

Most of the time, what undermines otherwise good marketing is poor messaging, a too-broad approach, or fragmented positioning. It’s easy to develop these bad habits. Few businesses have effective strategies that drive their marketing plan. Most have implemented reactive rather than proactive initiatives over time. Often, a third-party perspective can go a long way toward helping you see what’s working, what’s not, and what must change in order to get better results.

How does a marketing audit work?

You gather all of your marketing materials, press releases, web copy, and other relevant promotional materials. We’ll discuss where you’d like to be in a few years, where you are now, and what needs to happen in the meantime to reach your goals. I’ll help you identify your company’s key features, benefits, and advantages from an independent perspective, and develop effective messaging that better conveys those selling points. We’ll review your overall marketing plan and implement ways to gauge performance and make the necessary adjustments moving forward.

What if I just want my website to work better?

After a cursory interview with you regarding your business plan and goals, I’ll analyze your website for effectiveness. I’ll review your copy to ensure that your message is straight-forward and easy to understand, that the flow of the site translates to leads, and that your content is optimized for search engine crawls and human eyeballs alike.

Get a free consultation

Contact me for more information. Let me know what you have in mind and we’ll see if my services are a good fit. Even if I’m not the best fit for your needs, I can probably point you in the right direction with one phone call.