Amazon has begun rolling out brand pages for businesses. Whether you have enough product to stock a virtual store window or not, it’s a good idea to go ahead and stake a claim on your brand name before someone else does.
The company is quietly pushing a service called Amazon Pages, which lets companies set up their own pages on Amazon.com as “custom destinations,” complete with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links. Along with this, it is also offering Amazon Posts for companies to market themselves across Amazon and Facebook, and Amazon Analytics to measure how well all of the above is working. […] The bigger effort around pages, meanwhile, gives Amazon a significant leg up in its positioning brands and smaller businesses that might potentially look to Amazon as a way of running their full online operation, in place of their own standalone websites.
This is a brilliant move by Amazon. So many small businesses see Amazon as a threat to their local positioning, but the reverse is also true. Amazon give small shops the ability to sell their products to anyone in the world. By all means, advertise your local, small, and independent credentials, but also take the opportunity to make an extra buck on the the faraway folks who find you online.
The biggest obstacle emerging businesses face when it comes to ecommerce isn’t getting found; it’s getting an effective and efficient fulfillment system in place. By introducing brand pages, Amazon Marketing Services is hoping to take the mystery out of online sales. In a way, they appear to be copying the basic Etsy shop model and beefing it up into a full-scale ecommerce system complete with analytics and social media management tools.
The old adage says that you go where your customers are. Since Amazon is already integrated into your customers’ smartphones, a branded page would put access to your products in their pockets as well.
Click here to register for your Amazon store, and be sure to use your branded email address.