I’ve said several times before that if you manage a website, you need to integrate with Google. Google’s tools are free. The most powerful benefit that Google gives webmasters is the vision that comes from knowing how their visitors are engaging with their websites. Over time, you can use theseRead more
Like I’ve said before, if you manage a website, you need to integrate with Google. A great starting point for entrepreneurs and new marketers is Google’s Webmaster Academy. It’s an online training program that incorporates video to provide you with a fundamental understanding of how and why some websites rankRead more
An old friend called me the other day and wanted to pick my brain about his small business’ web development, search engine optimization (SEO), and prospect marketing strategy. We didn’t get into a very deep discussion except to reveal that he’s paying too much for too little service. I gaveRead more
Google integration is a service I offer to business owners. It’s something they can do themselves, and I usually recommend that they at least try before contracting with me, but they usually just pay me to do it because of my experience. They’re juggling sales and services and just wantRead more
I was emailing back and forth with a client the other day. I won’t get into his particular situation, but he was experiencing the same frustration with early search engine rankings that all new website owners feel. It’s very common and it’s understandable. You get the ball rolling, invest inRead more
Everybody talks about how Apple and Google are driving the future of technology, and in a way there are. They’re hip brands that fashion-conscious technophiles want to associate with. But let’s not pretend there’s parity in the marketplace, especially when it comes to business practices. Microsoft is still the giantRead more
My job involves staying up to date with social media trends. As part of that effort, I keep a Hobby Blog. It’s mostly a public scrapbook for my friends and family. I also keep a travelogue of my outdoor adventures at C.C. Hikes.