Note: If you’re using Google’s Chrome browser, you need to add the RSS Subscription Extension. There are lots of WordPress plugins out there that have been built for feed customization and syndication, but most of them serve scrapers who pull others’ content to populate their Adsense sites. But if youRead more
Strategic marketing advice for people who are relatively new to the game.
A website whose feed I have in my cooking category only publishes a picture and a couple of sentences in their RSS feed. A lot of people do that. If this was 2004, that would be the standard industry practice. In 2012, it’s outdated and counterproductive. I recently contacted theRead more
If I had told you twenty years ago what the internet would be like today, you’d have thought everything would be much more complicated. In a way, it is. We used to get our news by watching the nightly news and reading the local paper. Now we have countless newsRead more
The world has enough self-styled social media “savants” and SEO “gurus.” Some of them offer solid, sometimes prescient advice, but the majority are little more than substitutable preachers in the church of buzzword worship. What’s often missing is practical, strategic marketing advice for people who are relatively new to theRead more