I specialize in marketing consulting for entrepreneurs and small businesses. Over the past couple of years, I’ve seen quite a few people in their late 40s and early 50s walk away from their safe and reliable, but limited, career paths. They’ve usually partnered with a colleague or two and startedRead more
I graduated from Auburn University in 2001 with a BS in Marketing. My graduation ceremony was so big that the graduates were actually presented with empty diploma cases by the President. After the ceremony, we were led beneath the building like tasseled carpenter ants and were sorted into alphabetical linesRead more
The world has enough self-styled social media “savants” and SEO “gurus.” Some of them offer solid, sometimes prescient advice, but the majority are little more than substitutable preachers in the church of buzzword worship. What’s often missing is practical, strategic marketing advice for people who are relatively new to theRead more
My job involves staying up to date with social media trends. As part of that effort, I keep a Hobby Blog. It’s mostly a public scrapbook for my friends and family. I also keep a travelogue of my outdoor adventures at C.C. Hikes.