I recently read a great article in Freelance Switch called The 7 Principles That Should Underpin Any Successful Online Business. There’s nothing groundbreaking in any of the advice offered, but it’s worth taking a few minutes to read through it all and remind yourself what the majority of your timeRead more
Like I’ve said before, if you manage a website, you need to integrate with Google. A great starting point for entrepreneurs and new marketers is Google’s Webmaster Academy. It’s an online training program that incorporates video to provide you with a fundamental understanding of how and why some websites rankRead more
I recently blogged about a conversation I had with an old friend. He owns a small service company in the health care industry. With skepticism in his voice, he asked me whether or not I thought he should add a blog to his website. I took a moment to touchRead more
I specialize in marketing consulting for entrepreneurs and small businesses. Over the past couple of years, I’ve seen quite a few people in their late 40s and early 50s walk away from their safe and reliable, but limited, career paths. They’ve usually partnered with a colleague or two and startedRead more
The ubiquity of smartphones has resulted in a new phenomenon in commerce, the act of “showrooming” a product at a brick-and-mortar store before buying online. In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting “showrooming”—thatRead more
I’ve been blogging for almost ten years on various platforms. I taught myself HTML and CSS out of sheer curiosity and bouts of frustration. I settled on WordPress as my favorite content management system a few years ago and have been singing its praises ever since. Along the way, friendsRead more
The world has enough self-styled social media “savants” and SEO “gurus.” Some of them offer solid, sometimes prescient advice, but the majority are little more than substitutable preachers in the church of buzzword worship. What’s often missing is practical, strategic marketing advice for people who are relatively new to theRead more
My job involves staying up to date with social media trends. As part of that effort, I keep a Hobby Blog. It’s mostly a public scrapbook for my friends and family. I also keep a travelogue of my outdoor adventures at C.C. Hikes.