Does your marketing work? Is your message coordinated and integrated? If you think of marketing as an expense rather than an investment, then you’re doing it wrong.
Most of the time, what undermines otherwise good marketing is poor messaging, a too-broad approach, and fragmented positioning. It’s easy to develop these bad habits. Few businesses have effective strategies that drive their marketing plan. Most have implemented reactive rather than proactive initiatives over time. Often, a dispassionate perspective can go a long way toward helping you see what’s working, what’s not, and what must change in order to make your marketing drive your long term goals.
How does a marketing audit work?
You gather all of your marketing materials, press releases, web copy, and other relevant promotional materials for the past year or so and give them to me. We’ll discuss where you’d like to be in a few years, where you are now, and what needs to happen in the meantime to reach your goals. I’ll help you identify your company’s key features, benefits, and advantages from an independent perspective, and develop pithy messaging that better conveys those selling points. We’ll review your overall marketing plan and implement ways to gauge performance and make the necessary adjustments moving forward.
What if I just want my website to work better?
After a cursory interview with you regarding your business plan and goals, I’ll analyze your website for effectiveness. I’ll review your copy to ensure that your message is straight-forward and easy to understand, that the flow of the site translates to leads, and that your keywords are optimized for search engine crawls.
Are you looking to make bigger changes than this? Learn more about my website analysis & SEO services.
Get a free consultation
Contact me for more information. Let me know what you have in mind and we’ll see if my services are a good fit. Even if I’m not your man, I can probably point you in the right direction.