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Strategic Marketing Solutions
I’ve been on a quest lately to reproduce Chinese take-out at home. Stir-frys and noodle dishes provide a great way to take advantage of the fresh produce in my garden and at the farmers market. I recently bought a wok and am working on my skill with fast, high heatRead more
I just ran across a good article titled 9 website trends that need to disappear. In it, the writer mentions the following annoying features: Pop-up boxes before you start reading Horizontal scroll website Infinite scroll with a footer Slideshows (dividing articles and lists into several pages) Interstitials (pages that load—usuallyRead more
I recently read a great article in Freelance Switch called The 7 Principles That Should Underpin Any Successful Online Business. There’s nothing groundbreaking in any of the advice offered, but it’s worth taking a few minutes to read through it all and remind yourself what the majority of your timeRead more
I was speaking with a client recently who wanted to add responsiveness to his website. It would require some pretty pricey coding and design work. With that in mind, I think it’s better to just integrate a new theme. It would take the same amount of time and would probablyRead more
As I’ve said before, I’m a big fan of RSS feeds. If you don’t know what an RSS feed is, then click here. Using RSS aggregators like Google Reader and the myriad feed-reading apps can simplify your news consumption and save countless hours. I actually have my feeds set up inRead more
I’ve implemented my own weight management program. Not that long ago, I spent some time on the 4 Hour Body Diet (4HB). 4HB is designed to put your metabolism into temporary overdrive through frequent ingestion of high-protein foods. That approach is great if you’re hoping drop a few pounds beforeRead more
Most of the businesses I consult are either start-ups or small companies looking to shift their marketing from an old push approach to a newer pull strategy. Part of that transition is embracing web-based marketing. The problem is that a lot of the tactics of push don’t cross over veryRead more
Smashing Magazine recently featured a great article about search engine optimization (SEO), titled The Inconvenient Truth About SEO. It repeats much of what I’ve been saying lately: Most website owners perceive SEO as a dark art, shrouded in mystery. They have heard phrases like “gateway pages” and “keyword density”, orRead more
Even though I’ve received some exceptional service from Charter over the last couple of years, the wife and I have decided to cut the cable cord at the end of this year. We currently pay over $180 per month for bundled cable, telephone, and internet. That’s a ridiculous amount ofRead more
Like I’ve said before, if you manage a website, you need to integrate with Google. A great starting point for entrepreneurs and new marketers is Google’s Webmaster Academy. It’s an online training program that incorporates video to provide you with a fundamental understanding of how and why some websites rankRead more
My job involves staying up to date with social media trends. As part of that effort, I keep a Hobby Blog. It’s mostly a public scrapbook for my friends and family. I also keep a travelogue of my outdoor adventures at C.C. Hikes.
