I just ran across a good article titled 9 website trends that need to disappear. In it, the writer mentions the following annoying features: Pop-up boxes before you start reading Horizontal scroll website Infinite scroll with a footer Slideshows (dividing
Strategic marketing advice for people who are relatively new to the game.
I recently read a great article in Freelance Switch called The 7 Principles That Should Underpin Any Successful Online Business. There’s nothing groundbreaking in any of the advice offered, but it’s worth taking a few minutes to read through it
I’ve said several times before that if you manage a website, you need to integrate with Google. Google’s tools are free. The most powerful benefit that Google gives webmasters is the vision that comes from knowing how their visitors are
I was speaking with a client recently who wanted to add responsiveness to his website. It would require some pretty pricey coding and design work. With that in mind, I think it’s better to just integrate a new theme. It
As I’ve said before, I’m a big fan of RSS feeds. If you don’t know what an RSS feed is, then click here. Using RSS aggregators like Google Reader and the myriad feed-reading apps can simplify your news consumption and save
Most of the businesses I consult are either start-ups or small companies looking to shift their marketing from an old push approach to a newer pull strategy. Part of that transition is embracing web-based marketing. The problem is that a
It seems like more and more news websites are moving to interstitial ads (also known as splash screen ads) as a revenue source. I understand that they have to make money, but there are better ways to do it. It’s
Smashing Magazine recently featured a great article about search engine optimization (SEO), titled The Inconvenient Truth About SEO. It repeats much of what I’ve been saying lately: Most website owners perceive SEO as a dark art, shrouded in mystery. They
Amazon has begun rolling out brand pages for businesses. Whether you have enough product to stock a virtual store window or not, it’s a good idea to go ahead and stake a claim on your brand name before someone else
Like I’ve said before, if you manage a website, you need to integrate with Google. A great starting point for entrepreneurs and new marketers is Google’s Webmaster Academy. It’s an online training program that incorporates video to provide you with
I recently blogged about a conversation I had with an old friend. He owns a small service company in the health care industry. With skepticism in his voice, he asked me whether or not I thought he should add a
I specialize in marketing consulting for entrepreneurs and small businesses. Over the past couple of years, I’ve seen quite a few people in their late 40s and early 50s walk away from their safe and reliable, but limited, career paths.
An old friend called me the other day and wanted to pick my brain about his small business’ web development, search engine optimization (SEO), and prospect marketing strategy. We didn’t get into a very deep discussion except to reveal that